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Dental Practice Management : The Third Herd In The Business

In dental practice management, there are three kinds of herd in the dental business. The first herd in dental practice management consists of the current patient base and inactive patient base. This should be nurtured and offered more services every single month. The second herd in dental practice management consists of all the people that we have relationships with. They are our friends, family, and all the business owners that we go on the other end, where they call us and we write our checks to. And now let's have an in-depth look on the third herd in the business.

The Third Herd:

The third herd in dental practice management is what we call the “interested but not ready herd”. In other words, they are your "lead". I have already talked about "lead generation marketing" in one of my previous articles. For instance, if we're going for cosmetic dentistry, and we call on a certain cosmetic patient and ask them this question: “Are you embarrassed by your smile?”. Then we give them two options – first option: they can call directly to the office just to set up a consultation; second option: they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. Then as time goes on, that group of people who requested would build up in number. And in a span of over a year, you might have 3,000 people or 5,000 people who are on that list. However, there are some people on that list who just will never come in. But the good thing about marketing with these people and getting a ton of leads of people who are interested is the fact that we know that they're really interested! That's why they requested for a report, which means that they're interested of whatever it is that you have to offer them. Then you can do anything you want to in your business: you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry, anything! You'll be the one to decide on how you want to do it. You can mail them until the time comes that they ask to get off your list.

Nurturing And Targeting The Third Herd:

The third herd is the herd in dental practice management that most people fail to nurture. How do you nurture or target this herd? You can do many things: first, you can run a website campaign for the tv; second, you can do radio advertisements; and third, you can send out tear-sheet mailing wherein they opt in and out of our funnel (wherein we mail them a direct mail package). The challenging factor here is how you manage all of them. In my case, I'm personally running five different companies under the same umbrella. There's so much marketing that's going on automatically every month, it's impossible that we'll be able to manage all of them if we try to use the contact management system; or even try to use our traditional management software. As a resolution for the matter, what we have done for the last couple of years is that we work with the company called Infusion and they're speaking our next super conference, and probably in every event. If you would like to sign up for the next event, do so and just log on to our website over the next days.

Article Source: http://www.articles2know.com

Log on to www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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