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Dental Town Marketing : Strategies On Increasing The Lifetime Value Of Every Dental Patient

In dental town marketing, you should be able to increase the lifetime value of every patient. Increasing such value in dental town marketing means that you should be able to increase the time span that your patient is going to have you as their dentist. You can do this by identifying the different behaviors of new patients when they come into the practice, then leave. In dental town marketing, they should fit into a few different bigger categories, then you can slim them down.

There are different patients with different needs in dental town marketing. Take for example you have 3 kinds of patients in your practice:

Patient A comes in as a new patient, accepts basic standard of care. Then you have this patient scheduled for cleaning three to six months out.

Patient B comes in as a new patient as well, and accepts basic standard of care. However he requires a lot more of work to be done, as he has expressed some interest and desire to have more work done, but leaves unscheduled for next step. So set the appointment for 6 months out ( the dentist and office accepts the fact that he's just not ready yet... or you'll try again in 6 months).

Patient C comes in expressing interest in implants, cosmetic dentistry, or any kind of higher end treatments. But in the end he does not accept the treatment. Why? It could be that he would really like to go and give his dentist money for the procedure, but it's still not that urgent for him. Or also, it could be that he just keeps on forgetting about it!

Ways To Increase The Lifetime Value Of Each New Patient:

As you go on with your business in dental town marketing, you should develop ways that will be able to help you maximize the lifetime value of each dental patient. Make it a point that your patient should receive an e-mail (minimally) within 24 hours, thanking them, making sure they call with any questions, etc.

Attention Is The Keyword

Remember that we are NOT in competition with other dentists. Rather, we are in real competition with the attention span of the prospective dental patient. So develop ways wherein every person gets your attention and will come to your door and become your own patient.

People Are More Nomadic Than Ever Before

As we know, negative word of mouth can spread with a simple click of the keyboard to hundreds of friends or family, giving a crushing blow. Maybe in the past, people would just put up with poor or average dental service, but now we have other options simply by going into the Internet and then typing in precisely what we are looking for. So make sure that you give and present your service to every patient as best as you can.

Dentists Are Getting Smarter And Sharper Marketing

This fact means that your patients are getting marketed to! Their loyalties are being challenged, and if you don't have an “iron cage” built around them, they will surely go elsewhere to other dentists. So always make sure that your patients stay with you all the way.

The bad news in dental town marketing is that there is NOT a single simple solution, which means that you should be able to combine solutions that must work simultaneously, and not rely on you personally to execute. If they rely on you, you don't have a business... what you have is a job!

Article Source: http://www.articles2know.com

Visit www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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