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Let Your Customers Tell You How To Improve

Do you know the value of the mistakes you've made in the past has for the marketing of your business in the future? You would be amazed what a gold mine of marketing wealth can be found in learning about your mistakes. We all would like to think that we are providing excellent service to everyone who uses our business. Unfortunately, none of us are able to please absolutely everyone who considers our businesses.

We all make mistakes, but what matters is what we do when it happens. Mistakes allow us to learn and improve how we do business, improving our relationships with our customers and becoming more successful as we move forward. The needs of your client were not met by some aspect of your marketing or customer service, and now you have the opportunity to learn and grow professionally from it.

Studies have found that up to 95% of people who have problems with businesses never actually complain to the company. Initially, this might appear to be a plus since you never have to deal with customers who are complaining. The bigger problem is this; not only are you unaware that you have an unhappy customer, that unhappy customer is never likely to return. Furthermore, while they do not complain to you directly, they will complain to anyone else who they know may want to do business with you.

Interestingly, in most businesses, for ever one single individual who complains about their dissatisfaction with your service there are twenty five more who are dissatisfied but do not complain. This means there are much larger losses to your business than you might realize because of their unwillingness to let you know of their complaints. Even more interestingly, the majority of them, ninety percent, would have kept doing business with you, had you rectified their complaints.

One of the most important and easiest things a business can do is set up a customer feedback system. In order to do this you will need to setup a system that tracks customers, customer buying habits, and contact information. After the basic system is in place, it can actively ask for feedback from your customers about their shopping experiences with your business. Although the approach is straight forward and simple, it does require planning out the details and information for the foundation of the feedback system. Unfortunately, many businesses are their owners fail to utilize this valuable approach of customer feedback.

Article Source: http://www.articles2know.com

You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success. Eric Menzies writes about Home And Small Business Marketing at www.BizRave.com

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