Sudesh Kumar's Articles in Advertising

  • Define spam filters and its content?
    Online users use Google for research purposes. Google provides pertinent information related to a search query entered by the online user. Some websites use search engine spamming techniques thinking that they can easily get around these spam filters. But it is not as easy as that.
  • Need to know about Google Adsense
    We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure.

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