Yuvraj Mehta's Articles in Management
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Distinguish Between SERP And PR
As discussed last week, a big advantage of using articles to market your site is that you can position your articles to be effective in improving both your website's PR (Page Rank) and SERP (Search Engine Rank Position). This is made possible by the author resource box in which you determine the quality of link you get. PR has implications on how popular your site is while SERP determines how much traffic and consequently volume of business your site experiences.
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